More than 70 marketers responded when we asked which tools they intended to use in 2019. These responses included almost as many tools. They cover a wide range, including link-building, outreach, scheduling, testing, and email marketing. They include keyword research, site audits, backlink analysis, and content ideation. And those are merely a few examples.
The objective is frequently the same: increasing traffic and conversions. However, there isn’t a single tool that can fulfill every conceivable need for every marketer. To be sure, the right tool frequently depends on the task at hand.
Top SEO Tools That You Should Avoid
You can compare search trends and find new keywords using a tool provided by Google. This tool can help you determine the volume of searches for specific keywords, how challenging it would be to rank for them, and how much you would have to offer if you were to purchase Google Ads for them.
Observe trends and modifications in the volume of searches over time. If you use Google AdWords, you can use the tool to determine the keywords you want to target and then incorporate them right into your campaigns.
The awesome people at Moz created the SEO tool known as Moz Bar. You can view SEO stats from websites or search results by adding the tool as a browser extension. This includes a summary of on-page components like H1 tags, meta descriptions, or alt text.
Through their on-page highlighter, you can also determine whether the links on the page are internal or external, and you can check the domain authority under Link Metrics. You can export the results from the service, and Google Chrome is supported by the free version.
This fantastic tool performs a thorough on-page SEO analysis. Entering the URL of the page you want to analyze is required. 500 URLs can be interpreted in the free version. Does it seem too good to be true? See how it operates by watching this video.
The analysis shows whether your meta titles and descriptions are present and conform to the character limit. It checks your links to see if they are still functional and your website for duplicate content (search engines favor original content), among other things. For additional data collection, the service also integrates with Google Analytics.
Finding the most shared content on any subject is made possible by this service, which is not strictly an SEO tool. To find out which articles are most read, shared, and engaged with, we could search for “inbound marketing.”